Betfred Investigated by ASA 0

Posted on 5, April 2013

in Category Bingo News


One of the things that we are always telling our readers to check when it comes to promotions at online gaming brands is the Terms and Conditions of any bonus, specifically the wagering requirements. Read any of our reviews and there is a section that covers these aspects and it is the wagering requirements that recently saw Betfred investigated by the Advertising Standards Agency (ASA).

The full adjudication can be read here. The complainant, of which there was just one, felt the claims on the website Betfred.com for the ‘£500 Welcome Bonus’ were misleading because he did not believe that the wagering requirements for playing roulette were clear.

However, the ASA investigated the complaint fully under the following CAP codes and the assessment was not upheld.

CAP Code (Edition 12)

3.1
Marketing communications must not materially mislead or be likely to do so.

3.10
Qualifications must be presented clearly.

3.3
Marketing communications must not mislead the consumer by omitting material information. They must not mislead by hiding material information or presenting it in an unclear, unintelligible, ambiguous or untimely manner.

Material information is information that the consumer needs to make informed decisions in relation to a product. Whether the omission or presentation of material information is likely to mislead the consumer depends on the context, the medium and, if the medium of the marketing communication is constrained by time or space, the measures that the marketer takes to make that information available to the consumer by other means.

8.17.1
How to participate

How to participate, including significant conditions and costs, and other major factors reasonably likely to influence consumers’ decision or understanding about the promotion.

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