Blue Square Bingo Bites The Dust 0
Posted on 7, April 2013
in Category Bingo News
A recent acquisition by Betfair means that one of the many bingo sites on the Internet today has now closed. Blue Square Bingo never really took off in the way other Virtue Fusion products have and the chances are you weren’t even aware that Blue Square offered bingo.
The closure comes just days after Betfair launched their own bingo product, four years after rumours had broken about the brand launching a bingo product.
An email was sent to patrons of Blue Square on Thursday morning that said:
On the 2nd of April 2013, Blue Square Bet became part of Betfair.
Rest assured, there will be no interruption to your betting enjoyment.
A new account has been set up for you with us here at Betfair, along with your current account balance, loyalty status and any free bets or bonuses that you may have earned.
There is a simple process to get you started which will require your Blue Square username and password. Click here now to activate your new Betfair account.
Once your account is activated you’ll have access to all that Betfair has to offer ‘“ and that’s everything in sports betting, Arcade, Casino and Poker, along with great offers, promotions, value and insight. В
The acquisition of Blue Square set Betfair back £5 million. The purchase of the date base and other assets from Blue Square are set to enhance Betfair’s strategic focus on regulated markets along with the growth of its sportsbook and gamin operations and betting exchange.