Bye, Bye Bet365 Bingo Heads 0
Posted on 7, November 2014
There are some brands that advertise on television whose ‘mascots’ quickly make the brand recognisable. See meerkats and you think Compare the Market, energizer bunny and Duracell, Churchill the dog, Felix the Cat – they all conjure up images of certain brands. The same could be said of the Bet365 Bingo Heads but they are not present in the current marketing campaign for the brand!
The Bingo Heads might not have quite reached the same heights as the Foxy Bingo mascot but they certainly helped the brand when they first strutted onto our screens. We wonder then why they have been dropped? Why have the Bet365 Bingo Heads been retired and are they ever going to make a reappearance?
It’s not that we don’t like the current commercial, it’s just that it doesn’t have the brand recognition. The players ‘popping’ of to the Bet365 world are OK but it’s not really entertaining watching. That said, the Bingo Heads dancing along to C&C Music Factory’s song ‘Everybody Dance Now’ wasn’t great viewing but at least the tune was catchy.
Have you seen the new Bet365 Bingo commercial? What do you think of it? If you have not yet seen it on the small screen simply click the image below to watch it. We would love to hear your comments, mostly importantly if you’ve not yet signed to the brand, has the advert made you want to do so?
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