Four ASA Rulings For Betting Companies 0

Posted on 14, August 2014

in Category Advertising Standards Authority, Bingo News, Gambling Adverts


Every Wednesday the Advertising Standards Authority (ASA) publish their most recent rulings following complaints received about various marketing campaigns. This week, the rulings posted on 13th August contained no less that four brands the offer sports or casino betting both on and offline. Of the four rulings, three complaints were upheld whilst the other was not. Here we summarise the complaint and the rulings from the ASa for Sky Vegas, 888 Sport, Paddy Power and Betfred.

Sky Vegas – there were two complaints about a welcome bonus offered by the site and a free cash giveaway. The two claimants challenged whether the bonus details were clear enough for the end user. The ASA then investigated under several different CAP Codes and concluded that all were breached. The result is that Sky Vegas can no longer show the adverts in their current format.

You can read the full adjudication for Bonne Terre/Sky Vegas here.

888 Sport – there was just one complaint about a website advert for 888 Sport and it was to challenge whether an advert which stated "Arsenal to win in 90 minutes 3/1" had omitted significant conditions of the off the enhanced odds on the first £10 of a bet. This was investigated by the ASA under five different CAP Codes and again, was upheld meaning the advert cannot be shown again in it’s current form.

You can read the full adjudication for Cassava Enterprises/888 Sport here.

Paddy Power – An advert in the Metro with the text ‘Who is the best mass debater? Clegg 6 / 4 Farage 1 / 2’ showing suggestive facial expressions on the photographs of Nick Clegg and Nigel Farage attracted two complaints to the ASA. The complainants felt that the advert alluded to masturbation and challenged whether it was offensive. It was investigated under one CAP Code and was not upheld!

Read the full adjudication for Paddy Power plc here.

Betfred – Just one complaint was received about an email and web page promotion offering a £10 free mobile sports bet and a £25 matched bet’. The complaint challenged whether the ads were misleading and the ASA investigated under six different CAP Codes. The complaint was upheld and Betfred can no longer show the advert in its current form.

You can read the full adjudication for Petfre (Gibraltar) Lrd /Betfred here.

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