GRASP Wink Bingo ASA Complaint 0
Posted on 13, June 2013
The Gambling Reform and Society Perception Group (GRASP) is a non-profit organisation that was created by David Bowerman, a gambling addict who stole more than £5 million to feed his addiction. The site aims to ‘raise awareness of problem gambling and restrict the damage being done to the young, vulnerable, family members and society from this insidious addiction’. It is the organisation who penned the one complaint received by the Advertising Standards Agency (ASA) about a poster on a bus for Wink Bingo.
GRASP questioned whether the poster featuring the Dream Idols linked gambling to seduction, sexual success or enhanced attractiveness which would breach CAP Code 16.3.8 and the ASA then had to perform an assessment.
The assessment was completed but the ASA did not up hold the complaint and no further action is required by Wink Bingo or Cassava.
Whilst the ad featured an image of a group of topless men with athletic torsos, the ASA noted they were not positioned in a sexually suggestive or sexually provocative way but were shown smiling happily whilst pointing towards the text on the ad. Whilst we understood GRASP considered that, alongside the image, the call to action "Go on … you know you want to" further implied a link between gambling and sexual success, we considered that within the context of the ad it would be understood by consumers merely as an encouragement by the ad and by the featured "Dream Idols" to take advantage of the £35 free offer.
You can read the full adjudication here.
However, even if the complaint had been upheld, Wink Bingo and the Dream Idols have now parted company after the sponsorship deal ended so it would have been a little like locking the stable after the horse had bolted!
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