Major Bingo Company Agrees 5 year Slot Deal With Machine Giant 0

Posted on 5, March 2015

in Category Bingo News


SG Gaming, Scientific Games has signed a five year deal to supply gaming machines to Mecca Bingo across the whole of their estate.

The new deal will provide Mecca with a server-based gaming platform powered by technology partner Videobet and exclusive content from the SG Gaming library alongside a combination of ClarityTriple 8 and Triple 7 cabinets. The deal was reached following a period of successful trials in many bingo clubs venues across the UK and demonstrates how SG Gaming has successfully tailored their offering for the bingo sector.

The partnership will provide Mecca with leading edge games as well as the tried, tested and very successful classics such as Rainbow Riches.  Many new titles include Monopoly hot properties, Zeus II and Black Knight.

The new ticket based machines will also provide the “TITO” function Ticket in ticket out that will provide efficiencies for the operator whilst also improving playing time and cash control.  The machines are also server based and constantly monitored to protect the company and the estate from potential security breaches as well as having real time reporting.

Phil Horne, Group Managing Director of SG Gaming UK, said:

“We are delighted that Mecca has chosen SG Gaming to be their supplier of choice for server-based gaming. This is a groundbreaking deal that represents a major step forward for the bingo sector.

“Mecca and SG Gaming have already demonstrated a strong working partnership in delivering a competitive gaming offer, and we are excited to continue this in the years ahead. This fully integrated gaming solution will provide Mecca with a range of hardware solutions and operational efficiencies that are designed to drive cash box growth. We have invested heavily into our platform solution over the past few years and we are delighted to see the implementation of this solution into the bingo sector on such a large scale.”

Mohammed Zabed, Head of Slots at Mecca, said:

“This deal goes a long way in meeting our slots strategy and, more importantly, our customer needs. We are thrilled to strengthen our continued partnership with SG Gaming through this deal, which provides Mecca with a digital server-based gaming solution for our clubs. The trials we jointly undertook demonstrated that the content provision, yield analytics and enhanced platform tools drive improvements in cash box revenue and customer participation. This was instrumental in making our decision. The range of hardware, platform and diversity of content will provide a comprehensive solution that will cater to all customer types and support our multi-channel convergence strategy.

“The SG Gaming content library, which includes player favourites such as Rainbow Riches®, is key to the overall product offering. We found that retaining favourite titles as well as new titles for our slots players was essential to overall performance.” 

“This is a strategically important agreement for Mecca and we remain committed to provide the best product offering available in the sector.”

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