New Advert From Wink Bingo Featuring Ottawan 0

Posted on 10, December 2014

in Category Bingo Adverts, Bingo News, Gambling Adverts


It was only last week that we covered the launch of the new look site from Wink Bingo and today we take a look at the commercial that is now showing on the small screen to compliment the redesign. Over the years we have seen many bingo adverts use iconic songs on their commercials and Wink have opted for the Ottawan song, D.I.S.C.O. Of course we aren’t hearing those five letters of the alphabet from Wink though….

Even if you haven’t see the new advert from Wink Bingo, we think you’ll guess what the change is to the tune…B.I.N.G.O but does it do the brand justice? To be honest, we are undecided; we love the tune and the fact that players from the site star in the commercial but there is something missing…

Maybe if they had made the B.I.N.G.O section of the advert audible rather than having the voiceover talking over how they had replaced

She is D, delirious
She is I, incredible
She is S, superficial
She is C, complicated
She is O, oh, oh

that might have made the advert better.

Overall it’s catchy and certainly with the tune used, will make viewers remember the name and after all, isn’t that the point of advertising whether it is on television or elsewhere? It’s certainly an improvement and more relevant to the brand than the stupid dancing dog (who incidentally makes a cameo appearance in the new commercial).

If you haven’t seen it yet, here it is:

Visit: Wink Bingo

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