Zingo Bingo Teams Up With Bonmarché 0
Posted on 30, April 2014
Zingo Bingo is one of 16 brands online today that is part of the 15 Network. We’ve seen this site launch a couple of exclusive promotions in the past but the latest had us scratching our heads. Bingo has long been trying to shake the blue rinse brigade image but in our opinion, the ‘exclusive deal brokered’ between Zingo and a women’s clothing store may have set this back a little. The ‘top retail outlet’ that that site has a deal with is Bonmarché.
When we think of Bonmarché we think twinsets and polyester clothing for the older lady and whilst the largest demographic for online bingo was once middle-aged women, more and more players are from a lower age bracket. The styles in store are quite limiting as to which demographic that they will appeal to. The web page even lists the shop as being for Plus Size women, further depleting the pool of players who could be interested in the promotional offer from Zingo Bingo.
By listing Bonmarché as their ‘favourite fashion retailer’ are this brand going to put off the younger demographic? We think so. This won’t change by using a model like cartoon image, it doesn’t make this clothing store anymore fashionable to people under the age of 40.
Of course this is merely our opinion, it may be that you shop regularly in a Bonmarché store or online in which case the following promotional offer may appeal to you…
Play bingo at the site between now and 8th May and for every £10 you spend on bingo or £50 you wager on slots, you will get one entry into the draw to win £100 of vouchers to spend at Bonmarché.
Footnote: In the interest of fairness and honesty, whilst my opinion is that this is not a great combination I have, in the past, purchased a coat and a jumpsuit from this company. Additionally, when researching the store online, there are a couple of items that I possibly would buy too….
Hypocrisy or honesty? You decide.
Visit: Zingo Bingo