Currently Browsing : ASA

Health Lottery Underfire From ASA 0

Posted on 27, November 2014

in Category Advertising Standards Authority, Bingo News, Gambling Adverts

The Advertising Standards Authority (ASA) received a complaint about a commercial shown in August on the Demand 5 service that offered a special offer for Direct Debit players of the Health Lottery. In the advert viewers were offered the chance to play ‘two weeks free’ via a refund that the advertiser would give when playing the lottery. The complaint question whether the commercial encouraged gambling behaviour that was socially irresponsible and could lead to financial harm

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Luxury Casino Direct Mail Complaint To ASA 0

Posted on 11, September 2014

in Category Bingo News, Gambling Adverts

The Advertising Standard Agency (ASA) this week upheld a complaint about a Direct Mail that was sent by Luxury Casino, a little known mobile casino. The mailshot that was sent contained a letter which was headed ‘Use our money to win over £1 million’. The letter went on to say how there was no risk to your funds and there was an offer of £1,000 free using a bonus code

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Four ASA Rulings For Betting Companies 0

Posted on 14, August 2014

in Category Advertising Standards Authority, Bingo News, Gambling Adverts

Every Wednesday the Advertising Standards Authority (ASA) publish their most recent rulings following complaints received about various marketing campaigns. This week, the rulings posted on 13th August contained no less that four brands the offer sports or casino betting both on and offline. Of the four rulings, three complaints were upheld whilst the other was not. Here we summarise the complaint and the rulings from the ASa for Sky Vegas, 888 Sport, Paddy Power and Betfred

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Table Top Entertainment Ltd Flout ASA Ruling (Bingo Liner, Jackpot Cafe etc.) 0

Posted on 12, August 2014

in Category Bingo Adverts, Bingo News

Just a couple of weeks ago we covered the ruling from the Advertising Standards Agency (ASA) against Table Top Entertainment Ltd for their bingo site Jackpot Cafe (read ruling here). They were taken to task following two complaints about a Facebook ad that suggested a player at Jackpot Cafe won £18,000 from the £20 free that this brand offer to new players. Further investigations revealed that whilst the person in question did win this amount, it was following a deposit and over a 10 month period. We were amazed to see a far greater claim made by Bingo Liner on [&hellip

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ASA Uphold Complaint Over Coral TV AD 0

Posted on 31, May 2014

in Category Advertising Standards Authority, Gambling Adverts

An advert that appeared on television promoting Coral has been banned by the Advertising Standards Authority (ASA) after just one complaint was received. The complainant challenged that the ad breaded the British Code of Advertising Practice (BCAP) that states that gambling should not be linked to seduction

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Jackpot Joy New Year Promo Adjudication From ASA 0

Posted on 1, May 2014

in Category Advertising Standards Authority, Bingo Adverts, Bingo News

We know that the wheels turn slowly at the Advertising Standards Authority (ASA), many a time we have read an adjudication and thought that the complaint being upheld months after an offending advert was a bit like locking the stable after the horse has bolted. Another example of this was seen on Wednesday 30th April when an advert for Jackpot Joy was banned in it’s current format

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Metro Play Online Casino Complaint Upheld By ASA 0

Posted on 10, January 2014

in Category Advertising Standards Authority, Bingo News, Gambling Adverts

In November 2012 Mirror Casino had their wrists slapped by the Advertising Standards Authority (ASA) following an advert in the National press which featured Optimus Prime from Transformers (read more here). The reason that the ASA banned the advert in its original format were three CAP Codes that were breached; 1.3, 16.1 and 16.3.12. Metro Play obviously didn’t take heed of this adjudication because on 8th January their regional press ad received the same ruling!

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Sky Vegas Rapped For Facebook Ad 0

Posted on 26, December 2013

in Category Bingo News

It seems nowhere on the Internet is free from ASA rulings any more since new rules came in governing content online, and the latest gaming company to fall foul of the Advertising Standards Agency are Sky Vegas. The company has lost out in a ruling concerning a sponsored post on Facebook, and yet again it’s bonus terms that are the issue

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Mr Green Ruling From ASA 0

Posted on 11, December 2013

in Category Advertising Standards Authority, Bingo News, Gambling Adverts

We have seen a number of online gaming brands have their commercials banned recently simply because they were not clear enough in their marketing as to the wagering requirements of the bonuses they were offering. The latest to have their virtual wrists slapped by the Advertising Standards Authority (ASA) is Mr Green Casino. One if their commercials received just one complaint but it was enough to result in the advert being banned

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ASA Turn To 888Games 0

Posted on 1, December 2013

in Category Advertising Standards Authority, Bingo News, Gambling Adverts

It was only last week that we reported on an 888 on site advertisement being banned by the Advertising Standards Authority (ASA) thanks to a complaint by the company behind PokerStars. On Wednesday 27th November it was the turn of 888Games to come under scrutiny and this time there was no indication of who made the complaint. The problem was a demo game called Wild Gambler. On the 888Games site players were offered the chance to spin the reels on Wild Gambler for free using free spins. £50 was available as a demo balance and when a line of symbols [&hellip

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